Do you find it hard doing business in the practice around this time where everything is becoming more digital? Are you getting so busy, trying to survive in your day-to-day, that you now have little to no time to attend to the roots of all the problems?
Marketing plays a key role in the success of a practice, but more often than not, people have become so used to just doing the work without experiencing it from the client’s perspective.
Learn from this episode as our guest talks about our modern marketing needs, helping us not turn blind to how our practice is operating!
Justin Phillips is a Veterinary Practice Marketing & Business Consultant and provides proven, industry-leading marketing and veterinary business advice to vet practices around the world. Justin loves making things better, growing practices, creating great workspaces, and extending pets’ lives by removing barriers to care. He is passionate about coaching and inspiring others to raise the standard of marketing across the veterinary industry. I guess you could say that he’s a Marketing Nerd, and he is also a Crazy Cat guy!
In this episode, Justin discusses the critical value of both marketing and health plans in veterinary practice, especially in this digital world.
What you will learn from this episode:
- Why we need to tell better, more compelling and authentic stories when it comes to recruiting new medical professionals to join the practice
- Why it’s advisable that vet practitioners look outside of the practice and reach out to people who can be of help in solving modern day problems
- Why people in the practice should look at the business and experience it through the eyes of a pet owner
03:13 – Justin describes his ideal client: Independent veterinary practices in the UK who needs help in solving marketing problems
04:20 – Problem he solves for his clients: Taking progress on their digital journey — getting their website to do more stuff, and engaging and retaining their team, helping them be the best they can be, while improving skills, sharing better stories to be able to recruit new medical professionals in the practice
07:23 – The typical symptoms / pain points: “They maybe do what they’ve always done so they get what they’ve always got, but I think those practices are just so busy getting through the day to day and surviving that they don’t have time to step back on the luxury to spend the time telling an authentic story in terms of recruitment or researching which technologies out there will help them with a specific problem.”
10:14 – The mistakes: Trying to solve all those problems themselves and try and take on too much of an overload on their already busy schedule.
11:47 – Justin’s Valuable Free Action: “Look at your business and experience your practice through the eyes of a pet owner.”
13:32 – Justin’s Valuable Free Resource: Visit https://www.practicemadepurrfect.com to learn more about veterinary practice.
15:15 – Q: What percentage of clients can a practice realistically move on to a health plan, and where is the limit? A: “I think, in practice, we have a glass ceiling, which is based on our own experiences in that particular practice. So, if that’s the question, the answer is I don’t know. But I’m intrigued to see how far we can take this by removing barriers to care, by removing our own preconceptions around what is that glass ceiling and seeing how far we can push it. I think 70% is achievable if we look at each element of the health plan from how we joined, how we retain people to the bundle of products and services in a health plan. I don’t see any reason we can’t surpass 70%.”
“As a practice, we’ve got to tell more compelling stories, and it’s now about what we as a practice can do for the candidate rather than what the candidate can do for the practice.” – Justin Phillips
“They maybe do what they’ve always done so they get what they’ve always got, but I think those practices are just so busy getting through the day-to-day and surviving that they don’t have time to step back on the luxury to spend the time telling an authentic story in terms of recruitment or researching which technologies out there will help them with a specific problem. And these things are hard to solve, so it’s absolutely nobody’s fault. I spent the last ten years thinking about veterinary practice and the business side, day and night, thinking, how could this work better? How could we change stuff? And so, a lot of trial and error.” – Justin Phillips
People / Resources Mentioned:
- Practice Made Purrfect: https://www.practicemadepurrfect.com
- Pet Health Plans: https://www.practicemadepurrfect.com/pet-health-plans-for-vets